Digital Marketing Executive – Meta Ads Expert
Full time @PRB3 Industries, Coimbatore posted 2 days ago in Sales & Marketing Shortlist Email JobJob Detail
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Job ID 16366
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Career Level Executive
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Experience 2 Years
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Gender Male/Female
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Industry Seo
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Qualifications Degree Bachelor
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Salary 25000
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HR Contact No 7695970390
Job Description
About the Role
We are looking for a data-driven and highly creative Digital Marketing Executive with specialized expertise in Meta Ads (Facebook & Instagram). In this role, you will be the driving force behind our paid social strategies, responsible for planning, executing, and scaling high-performing campaigns. If you have a proven track record of maximizing ROI, understanding audience psychology, and navigating the complexities of Meta Ads Manager, we want you on our team.
Key Responsibilities
- Campaign Management: End-to-end setup, management and scaling of Facebook and Instagram ad campaigns tailored to specific business objectives (Lead Generation, E-commerce Sales, Brand Awareness).
- Audience Targeting & Strategy: Develop and refine custom audiences, lookalike audiences, and granular retargeting strategies to maximize conversion rates.
- Optimization & A/B Testing: Continuously test ad creatives, copy, formats and landing pages to lower Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS).
- Tracking & Analytics: Implement and troubleshoot the Meta Pixel, Conversions API (CAPI), and custom events to ensure accurate tracking and attribution.
- Performance Reporting: Monitor daily account metrics (CTR, CPC, CPA, CPL, ROAS) and generate weekly/monthly reports with actionable insights for stakeholders.
- Creative Collaboration: Work closely with graphic designers and copywriters to brief, create, and refine scroll-stopping, high-converting ad assets.
- Trend Monitoring: Stay up-to-date with Meta’s algorithm changes, new ad formats, policy updates, and broader digital marketing trends.