Digital Marketing Executive - SEO & Google Ads

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, LinkedIn, and other platforms
• Manage SEO activities including keyword research, on-page optimization, technical SEO, and backlink strategies
• Run and optimize Google Ads and social media paid campaigns for lead generation and ROI
• Create and manage content strategies for websites, blogs, social media, and email marketing
• Monitor website traffic, campaign performance, and conversion metrics using GA4 and reporting tools
• Handle social media marketing, engagement, and branding activities
• Coordinate with design and development teams for landing pages and campaign creatives
• Implement marketing automation and email campaigns
• Conduct competitor analysis and market research
• Generate performance reports and provide insights for improvement
• Stay updated with AI marketing tools, trends, and latest digital marketing practices

Required Skills

• SEO & Technical SEO
• Google Ads 
• Google Analytics (GA4)
• Content Marketing & Copywriting
• Email Marketing
• Lead Generation
• Canva / Basic Design Knowledge
• WordPress / CMS Handling
• AI Tools like ChatGPT, Gemini, Canva AI
• Marketing Automation Tools
• Strong communication and analytical skills