Digital marketing

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Job Description

  • PLAN AND EXECUTE ALL DIGITAL MARKETING, INCLUDING SEO/SEM, MARKETING DATABASE, EMAIL, SOCIAL MEDIA AND DISPLAY ADVERTISING CAMPAIGNS
    DESIGN, BUILD AND MAINTAIN OUR SOCIAL MEDIA PRESENCE
    MEASURE AND REPORT PERFORMANCE OF ALL DIGITAL MARKETING CAMPAIGNS, AND ASSESS AGAINST GOALS (ROI AND KPIS)
    IDENTIFY TRENDS AND INSIGHTS, AND OPTIMIZE SPEND AND PERFORMANCE BASED ON THE INSIGHTS
    BRAINSTORM NEW AND CREATIVE GROWTH STRATEGIES
    PLAN, EXECUTE, AND MEASURE EXPERIMENTS AND CONVERSION TESTS
    COLLABORATE WITH INTERNAL TEAMS TO CREATE LANDING PAGES AND OPTIMIZE USER EXPERIENCE
    UTILIZE STRONG ANALYTICAL ABILITY TO EVALUATE END-TO-END CUSTOMER EXPERIENCE ACROSS MULTIPLE CHANNELS AND CUSTOMER TOUCH POINTS
    INSTRUMENT CONVERSION POINTS AND OPTIMIZE USER FUNNELS
    COLLABORATE WITH AGENCIES AND OTHER VENDOR PARTNERS
    EVALUATE EMERGING TECHNOLOGIES. PROVIDE THOUGHT LEADERSHIP AND PERSPECTIVE FOR ADOPTION WHERE APPROPRIATE

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